PETA Billboard Turned Down in Wyoming

An anti-rodeo billboard featuring a scantily clad ex-Dallas Cowboys cheerleader has been declared too hot for general audiences here.

The advertisement shows a sultry-looking Bonnie-Jill Laflin, who also appeared on the TV series Baywatch, wearing nothing but very short shorts - partially unzipped - and cowboy boots while lying down in hay. Her right arm covers her breasts as she holds a white cowboy hat.

The billboard's caption reads ''Nobody likes an eight-second ride'' - a double entendre playing off the eight seconds rodeo competitors need to stay on their bucking animals to score points.

But we won't see the billboard that People for the Ethical Treatment of Animals wanted to put up.

Lamar Outdoor Advertising said the ad simply shows too much skin.